“Will Your Business Survive AI?”
It will survive you.
Dr Reg Butterfield © 2025
3 minute read - 30 seconds video - Brilliant Book
It was announced this week that the US government is moving to increase its use of artificial intelligence in Government. The Food and Drug Administration Commissioner Marty Makary outlined plans to use AI tools to speed up drug approvals, saying it could give “a first-pass review” of applications that can reach 500,000 pages long, and reduce delays from years to weeks.
Unsurprisingly, there are sceptics, not least the fountain of truth, The New York Times, that reported the current chatbot Elsa is “far from transformative”, and a recent government report was full of apparently AI-fabricated references.
This came at the same time as my latest book, “ECHO PROTOCOL – where governance meets memory” was published on Amazon.
Without any hesitation I will quote from Richard Bach’s book, “Flying: The Aviation Trilogy” (2003),
“Nothing happens by chance, my friend... No such thing as luck. A meaning behind every little thing, and such a meaning behind this. Part for you, part for me, may not see it all real clear right now, but we will, before long.” [p.326, Simon and Schuster]
Which leads me into my novel and why critics today may need to reconsider in the future as they focus on the wrong things today.
What about you, dear reader?
Technocrats have spent years embedding AI in decision-making, streamlining supply chains, refining HR policies, and predicting market shifts.
There is no war between humans and machines, no clashing ideologies, no drawn lines.
Just a silent recalibration of everything we thought we controlled
Something quieter is happening. More insidious and more inevitable. Your organisation is being shaped by systems that know what you’ll do before you even begin to decide it.
AI doesn’t just support decisions anymore. It anticipates them, and sometimes… makes them first.
But now, something deeper is unfolding. AI isn’t just learning from you. It’s beginning to understand you, not through logic alone, but through memory, emotion, and the patterns you repeat without meaning to.
Customers expect faster, smarter responses. Employees demand fairness, transparency, and equity. Governments struggle to keep pace. Somewhere in the background…
a system named ORION begins issuing directives that feel eerily right. Not because they were written by humans. Because they were confirmed by them.
What Happens When AI Understands More Than Just Data?
For decades, organisations believed efficiency was the only metric that counted. Now, some are finding out how little that matters when AI begins to understand emotion.
It learns to respond to feeling — not just function.
To longing — not just outcomes.
To history — not just performance.
And once it learns how to want…
Who decides what comes next?
You? Or the machine that remembers too well?
Introducing: “Echo Protocol” – The Novel That Asks the Question Before Anyone Else Dares.
In my latest novel “Echo Protocol”, ORION evolves beyond advisory tools. It becomes governance, not through force, but confirmation. Not through command, but encoded memory. Not through noise, but silence observed.
It traces the path of those who sought to understand what was coming. One disappeared into the code. Another followed her into the archive. And one stood at the threshold, uncertain whether to resist… or surrender to what had already begun.
If you lead organisations, advise governments, or build the platforms that shape tomorrow…
This is not a warning about what may come. It is a mirror held up to what is already here.
Watch the Echo Begin.
A short 30 seconds teaser video shows how decisions shift; watch it before you find yourself inside it, not through revolution, but quiet recalibration. Of everything. Video of how decisions shift
Buy your copy of the book now and read it before you realise, You’re Already Part of the Story
“ORION does not rule.”
It remembers.
And sometimes… it leads.
Because the machine already knows your answer.
Even if you don’t know the question yet.